Advertising
We Provide some types of Advertising
Traditional advertising
Above the line advertising consists of broadly non-targeted and has a large reach. It is also called above the line of advertising and is prominent among the masses—examples: TV, radio, newspaper advertisements.
Traditional advertising
Above the line advertising consists of broadly non-targeted and has a large reach. It is also called above the line of advertising and is prominent among the masses—examples: TV, radio, newspaper advertisements.
Below the line advertising:
his comprises activities emphasised towards a particular target group—examples: sponsorships, billboards, in-store advertising and others.
Digital advertising:
It focuses on demonstrating products online, such as on display, PPC (pay-per-click), and on social media platforms (through popularity focusing on locations, interests, and clicks). The study by Nielsen in 2018 stated that the average adult spends over 11 hours per day chatting with media in some form or the other. If a business’s primary goal is to inform, engage, and educate consumers, one needs to connect with them digitally.
Digital advertising:
It focuses on demonstrating products online, such as on display, PPC (pay-per-click), and on social media platforms (through popularity focusing on locations, interests, and clicks). The study by Nielsen in 2018 stated that the average adult spends over 11 hours per day chatting with media in some form or the other. If a business’s primary goal is to inform, engage, and educate consumers, one needs to connect with them digitally.
Through the line advertising:
It revolves around activities that use both ATL & BTL strategies at the same time. These are emphasised towards setting up brands and conversions and benefit from personalised advertising strategies: digital marketing strategies, cookie-based advertising, and others.
