Job vs Business, which one is better?

Job vs. Business, which one is better? Choosing a job or starting your own business for your livelihood is completely someone’s own decision. But comparing job vs business and finding out which one is better, is one of the toughest questions ever. The answer highly depends from person to person and varies per individual, their […]

ADVERTISEMENT BEFORE AND AFTER INDEPENDENCE

ADVERTISEMENT BEFORE AND AFTER INDEPENDENCE

Indian advertisement affected a lot in the initial period of Independence, as before independence most of the advertisement agencies operating in India owned by Britishers. A lot of these companies were shut down or sold to Indians after independence. But due to the established brand name, most of the agencies choose to work with their […]

Difference between Tata and Reliance

Difference between Tata and Reliance

Difference between Tata and Reliance The Indian economy has two prominent names, including the Tatas and the Ambanis. They have a great business and fantastic lifestyle, though there are differences in their way of living and managing a business. These two families are accountable for much of the credibility of the global markets that the […]

Advertising and its Scope

Advertising and its Scope

Advertisement is derived from the Latin word “ADVERTERE” which means “TO TURN”. Advertisement is a paid message or an information that a sponsor convey to it’s target audience with the help of different medias.             According to PHILIP KOTLER (The father of marketing), advertising is any paid form of non-personal presentation & promotion of ideas, goods, […]